I think I’ve mentioned before that I sell Premier Designs jewelry. I’ve been somewhat inactive for about five or six months, but recently decided to get back into the game. People have asked me if there’s money to be made in direct sales. The answer is a slightly qualified “yes.”
Direct sales is when you sell products for a company; in my case, Premier Designs. It could be Tupperware or Avon, Thirty-One or Young Living Essential Oils. Different companies set up the details of their payment and recruiting rewards differently, but they’re basically quite similar. You show your product or catalogs to people, take their orders and their payment, and send the orders and payment in to the company. In my opinion, Premier has some advantages over some of the other companies. Premier has, for one thing, a pretty respectable payout. They also have a generous recruiting policy. They’re good to their hostesses, also, which makes it easier to get bookings. And you have a lot of freedom to run your business the way you want. If you want to offer additional incentives, you can. If you want to put an item on sale, you can. If you want to take a few months off, you can. There are no minimum orders, or set schedule, so you can work when you want to, although I wouldn’t advise taking too much time off because then you have to start all over again.
With Premier, as with most of these types of companies, a hostess holds a home show at her house. She invites the guests and provides some simple refreshments. I come in and set up my jewelry, maybe give a little sales pitch and/or answer some questions, then take orders and collect payment. When I put in my order, the ordering program tells me how much I’ve sold, how much of that is my commission, and how much I have to send to the company. With some companies, you send in the full retail amount and they pay your commission in the form of a check or direct deposit, which makes for a gap between the time of the sale and the time you get paid. I’m also allowed to sell my samples, for people who don’t want to wait for an order, or if the product has been discontinued. I’ve worked for companies that didn’t allow selling “from the table” but Premier is OK with it.
So, now let’s get back to the original question: Can a person make money selling Premier Designs jewelry? Yes. But…and there’s always a “but” isn’t there?… you have to work. The money isn’t going to fall into your lap. The orders don’t come rolling in as soon as you put out the word that you’re in business. You have to treat direct sales like you would any other job, and you have to do the work. If anyone tries to sell you the idea that Premier (or any other direct sales company) can offer you “easy money,” don’t believe it. There’s nothing easy about it. You need to work.
The work isn’t difficult. Most of it is kind of fun, actually. I like going to visit people. I like to sit and talk. I like to try to find people the best deal possible. And, let’s be honest, I like making money. But there are parts of it that I don’t like. I don’t like calling people and asking them to do a home show with me. I don’t like getting turned down, although I don’t take it personally the way I used to. I don’t like hitting up my friends and family for a show or an order or a lead. I don’t enjoy keeping my paperwork organized or making follow-up calls. But these are things that must be done. It’s part of the job, and if you don’t do them, you aren’t doing a good job and your paycheck will suffer. If you don’t remember to offer an incentive to people that host a show for you, you won’t get the referrals for more shows. If you don’t ask people to join your team, or if you don’t support the people that are on your team, you won’t get those residuals (a percentage of the sales of people that you recruited) that can make such a difference in your income. In short, if you don’t work, you won’t make any money.
On the other hand, if you work a lot, you can make a lot of money. You get out of it what you put into it. I mentioned before that Premier has a generous commission scale…about 50%, minus some ordering fees and such. So if you have a show that sells $1000, and this is not unusual, your commission will be about $450 or so. If you have a show that sells $500, you’ll end up with about $200 or so. If you recruit people to join Premier, you make 10% of their sales, plus 10% of the sales of your recruit’s recruit, and 10% of the sales of the ones that they recruit. This is one reason Premier is so successful. I have a real interest in the success of anyone that I recruit, and in the success of the next two “generations” because I share in that success. It’s in my best interest to help the ones under me, rather than view them as competition. So, rather than encouraging their people to be competitive, Premier encourages us to be cooperative. They encourage us to be nice, and I like that.
In my next article, I’ll go over some tips to being successful in direct sales. I will leave you with one bit of advice today, though. Whether it’s Premier or some other company, try to take advantage of the training that’s offered to you. If they give you a DVD, watch it. If they offer an informational meeting, go to it. If you have a question, ask. The people running the company have, in most cases, years and years of experience. They know what works and what doesn’t. They know how to help you succeed. Take advantage of that; it’s a good thing.
If you have any questions about Premier, email me at firstname.lastname@example.org. I’ll either answer your question myself or refer you to someone else. If you live in the St. Louis area, and would like to host a home show or would like more information about signing up, let me know. I’ll help you any way I can. If you’re outside of my area, you can go to the Premier Designs website and they’ll help you find someone to get you signed up.